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Understanding the Kofax Rebrand: Now Tungsten Automation

Understanding the Kofax Rebrand: Now Tungsten Automation

For those familiar with Kofax, you may have noticed a significant change as Kofax is now Tungsten Automation.  

While this transformation has been established for a while, some customers and partners may still be wondering what prompted the change and what it means for their business. Here’s what you need to know.

 

Why the Change?

The rebranding of Kofax to Tungsten Automation reflects the company’s evolution beyond its origins in document capture. Over the years, Kofax expanded into intelligent automation, helping businesses streamline workflows, enhance efficiency, and manage data-intensive processes.  

The new name, Tungsten Automation, symbolizes strength, adaptability, and the company's commitment to driving innovation in automation technology. 

 

New Look, Same Commitment

While the branding has changed, the core mission and product offerings remain consistent. Tungsten Automation continues to provide market-leading solutions in intelligent automation, robotic process automation (RPA), document processing, and AI-driven workflow optimization. Customers can expect the same level of service, reliability, and technological advancements that Kofax was known for. 

For partners like Genus Technologies, this means business as usual. Our collaboration with Tungsten Automation remains strong, ensuring that we continue to deliver cutting-edge automation solutions tailored to our customers’ needs.

 

Blog_Tungsten Logos

 

Notable Changes

The most noticeable changes are visual and branding related. The Kofax name and logo have been replaced with Tungsten Automation across digital platforms, product documentation, and marketing materials. However, these updates do not impact licensing, contracts, or the day-to-day functionality of the solutions you rely on. 

 

What it Means for Customers

If you’re a current Kofax customer, this transition will not disrupt your services, support, or software access. The same products, solutions, and support teams are in place—just under a new name.  

Tungsten Automation remains committed to continuous improvement and innovation, ensuring that your automation solutions keep pace with the evolving demands of the industry. Curious about the narrative behind this transformative journey? Watch the video provided by Tungsten, offering an inside look into the story behind their new name.

 

The Partnership Continues

As a long-standing Titanium Partner of Kofax (now Tungsten Automation), Genus continues to provide expertise, implementation support, and strategic guidance for automation solutions

Genus strides to evolve along with our partners. Visit the Genus Tungsten Automation hub for updated information on Tungsten products, as well as valuable resources such as data sheets, customer success stories, ebooks, videos, and more.

 

Discover What's New With Tungsten TotalAgility!

Have Questions?

For more information about the rebrand, Tungsten Automation has provided a comprehensive FAQ section addressing common inquiries. Additionally, our team at Genus is always available to answer any questions or provide guidance. 

We look forward to continuing this journey with our customers and partners, ensuring seamless automation solutions for years to come. The Genus team is here to answer any of your questions or concerns. Contact us anytime. 

 

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