In our previous Insights article, Explore Advanced DAM Solutions and Maximize the Value of Your Content, we explored the evolution of DAM and how to apply it to your needs within marketing departments. Now what about the rest of your business – not just the marketing team? This is where Hyland's Nuxeo DAM Platform truly shines when compared to the out-of-box SaaS DAM offerings.
This is because Hyland's Nuxeo is truly a DAM Platform that allows for designing tailored applications and implementation of content-driven business solutions that can be focused directly on your content, data, and process.
A good way to approach this is to think of Hyland's Nuxeo not as a repository, but as a data integration platform that can receive data from your existing business applications and data sources. Applications and data sources such as Product Information Systems (PIM), Product Lifecycle Management (PLM), Project Management, Usage Rights Management, Customer Relationship Management (CRM), and others relying on Hyland's Nuxeo to provide you with a full end-to-end view of your content.
Hyland's Nuxeo provides an interface to make the data from all these disparate and disconnected systems searchable and consumable allowing you to access your content from multiple perspectives and assist users in locating the content they need based on metadata that is relevant to them.
Users no longer need access to multiple systems, Hyland's Nuxeo becomes the single location with the content aggregated in a way that makes it actionable by the users. Content views can be configured so that different sets of metadata can be viewed in different ways by different users.
The Genus Professional Services team is uniquely positioned to assist with your DAM project by helping to define and implement system integrations from multiple data sources and configure a corresponding user experience that enables efficiencies in your business processes. Your content should tell your story – make it personal.
Want to learn more? Take a deeper dive into Hyland's Nuxeo Platform – Read our previous blog, Explore Advanced DAM Solutions and Maximize the Value of Your Content.
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Randy Rowles