The Advantages of Automating Customer Onboarding Systems
Opening a new account or applying for a mortgage involves asking for and handling customer information from different sources and from almost any...
4 min read
Randy DuFault : Feb 17, 2022
Insurance and finance companies have begun to see cost-savings and improved customer experience benefits enabled by digital transformation technologies like robotic process automation, artificial intelligence, and machine learning.
Despite these advances, more than 65% of enterprise-level organizations have experienced stalled or abandoned digital transformation efforts. Complex processes and multiple unstructured data inputs put insurance and finance at particular risk when it comes to digital transformation.
It is critical to understand emerging best practices so you can navigate the divide between digital transformation success and failure. That’s why we’ve compiled some of our most commonly asked questions with easy answers, so you get your digital transformation started right.
First, consider whether the business challenge that has prompted the discussion to explore automation requires a specific skill set that your team may not have. To succeed, you may need to find an experienced outside software services partner to help you fully understand the business problem. That way, you can identify what is practical to automate—and what the business can support. Ultimately, there are pieces of any solution that people must remain a part of.
Once those decisions are made, you can then go about selecting the right software tools and deciding whether you need to extend these tools to create any needed additional features. Along the way, don’t forget to consider issues like security, compliance, and life-cycle management.
Following best practices provides the surest path to taking early digital transformation efforts to scale across your organization. To do so, you may need to overcome resistance from discrete parts of your company where “going it alone” outside normal IT practices has allowed a business unit or segment to automate some function or step of a process. That unit may not have stopped to consider how to handle issues that come into play when solutions go enterprise-wide and so may need to broaden their understandings of the key components of business process automation.
To increase success—and manage risk—in enterprise-wide efforts, first adopt a life-cycle approach centered on systems, processes, and people. Then make sure to:
Understanding the challenges that have already presented themselves for those attempting individual and enterprise-wide digital transformation efforts can help to both anticipate or avoid those challenges. Known challenges include:
Over time, the cost of the deployment may not provide the return on the investment required to deploy the solution in the first place. Developing a more thorough understanding of the existing system and its stakeholders can result in a better alignment of investment to savings or return achieved.
Recognize the culture change that may have to take place as IT seeks to include best practices for governance and oversight on top of dispersed efforts led by business units previously unfamiliar with these considerations
Implementation of tools like RPA can have unintended consequences when deployed without a full understanding of the people and processes involved. Gearing up for automation often requires a broader system check and understanding of how both structured and unstructured data flow through the process, as well as where people have been added to overcome technical limitations.
Even at the beginning of your digital transformation journey, it’s important to consider several legal questions to mitigate risk down the road. Topics to consider include:
Make sure to follow standard company practices regarding non-disclosure agreements, trade secrets, and the exchange of any other confidential or proprietary information when involving third parties in your digital transformation efforts.
Don’t let the excitement about promised outcomes override established procedures for defining and documenting agreements.
Make sure you understand who owns what and for how long. You should also understand the terms of current licenses as well as anticipated renewals— and how each of those affects the support you receive from the provider.
Review current policies to verify that you have coverage for risks from digital workers, cyber-attacks, and other emerging technology risks.
As new technologies demand a new skill set from employees, competitors may wish to try and gain market share by poaching employees from within your organization. Manage the risk and costs associated with potential departures through appropriate, strong, defensible non-compete agreements. Further, protect proprietary information by considering how restricted access and delineated processes can help.
Because digital transformation technologies exponentially increase the surfaces available for cyber intrusions, cybersecurity protocols have increased importance. Managing the risk includes:
Remember other jurisdictions have regulations that apply
Certain technologies are helping enterprise-scale automation efforts, many of which have significant track records and enterprise-level operational successes. These include:
Optical character recognition, or OCR, is the foundational technology that makes Cognitive Document Automation (CDA) happen. There are a variety of ways that these technologies understand the documents to help automate processes. These include sample training, machine learning at both design and runtime, image perfection capabilities, and separation algorithms.
Software that automates the management of business processes.
Creation of statistics and other key metrics that offer visibility into defined processes and systems. This too is integrated into the platform.
Digital transformation technologies can create value at multiple points both for internal operations and external customer interactions. These include:
Look for technologies that can support the diverse ways that information is acquired— from data streams to paper and mobile capture.
Business process automation solutions can support customer ease for onboarding and applications while improving metrics and driving value.
Process automation can acquire data from a variety of sources — including previously undocumented processes — to make information more useful and relevant.
Ready to start your digital transformation or have more questions? Our team of experts can help!
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