4 min read
Mark LaFrenz: Nov 30, 2022
A Product Asset Management solution is the next generation of Digital Asset Management (DAM). Product Asset Management connects content, data, and assets throughout the product lifecycle, from ideation to creation to sales to support. Although a...
2 min read
Mark LaFrenz: Mar 31, 2022
Spring is here and with it, what many would say, is the best time of the year in sports. March Madness is in full swing, Major League Baseball...
1 min read
Mark LaFrenz: Aug 19, 2021
Traditionally, the need for DAM has been rooted in the idea that your content needed to be:
1 min read
Mark LaFrenz: May 3, 2021
Over the past several years, businesses have begun to move away from using traditional ECM (Enterprise Content Management). Instead, seeking to...
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