How 3D Asset Management Helps Streamline Production Processes

In our previous post, 3D Asset Values: The Benefits of Implementing a DAM System, we explored key features of Digital Asset Management (DAM) systems for 3D asset management for creating, storing, and searching 3D assets in a DAM system. In this post, we look at the final two topics:

1. Distributing 3D Assets from a DAM System
2. Using 3D Assets to Enhance Brand Experience

1. Distributing 3D Assets from a DAM System

Online Channels
You can easily integrate 3D assets into e-commerce platforms like Magento or Shopify using a DAM system with direct integration to showcase your products in a more immersive way. As with many retailers online, you can browse for items and use them to see how they look inside your home.

Physical Channels
While online channels are important, physical channels are still important in certain industries, such as the fashion industry.

A DAM system makes managing and distributing 3D assets for print materials such as flyers and posters simple. With a DAM system, you can connect to creative tools like InDesign to create the assets and make them ready to be printed. Consider incorporating augmented reality (AR) into your print materials to give customers a more immersive experience.

With the right access control, you can efficiently distribute your 3D assets to retailers so they can showcase your products in their physical stores using a DAM system. They can use tablets or even virtual try-ons to display the 3D versions of your products.

Regardless of whether you distribute online or offline, make use of analytics. You can easily track the success of your 3D asset distribution efforts and make data-driven decisions for future campaigns when you use a DAM system. Consider tracking engagement and conversion rates with the appropriate analytics tools.

As a takeaway, a DAM system allows you to efficiently manage and distribute consistent 3D assets across multiple channels. This will help you improve brand recognition and customer satisfaction.

2. Using 3D Assets to Enhance Brand Experience

Are you ready to take your brand to the next level of customer experience?

You finished creating a 3D representation of a product, let's say sneakers. You can reuse that very same 3D asset to enhance your Brand Experience. Remember how those assets will be used when storing 3D assets in a DAM system. For example, it may be beneficial to organize assets according to a product category or experience type (e.g., virtual store, virtual try-on).

Creating virtual store experiences is one way to use 3D assets in the fashion and e-commerce industries. Customers can explore products in a more immersive way by seeing how they appear in a 3D environment in virtual stores.

For example, a virtual store may include 3D renderings of a physical store's space, allowing customers to "walk" through the store and view products in 3D to showcase products in a unique and engaging way.

Creating virtual try-on experiences is another way to use 3D assets in the fashion and e-commerce industries. Customers can use virtual try-on to see how products will look on them without having to try them on physically. This is especially useful for products such as eyewear or jewelry, where fit and style are critical considerations. Customers can see how products will look on them in a more realistic and engaging way by using 3D assets to create a virtual try-on.

Finally, creating NFTs is another way to use 3D assets in the fashion and e-commerce industries (non-fungible tokens). NFTs are digital assets that can be bought and sold in the same way that traditional assets can, but they are one-of-a-kind and cannot be replicated.

Fashion and e-commerce companies can tap into the growing market for digital collectibles by creating 3D assets as NFTs. A company, for example, may create NFTs of limited edition products or unique 3D designs that can be purchased and sold on a blockchain marketplace.

Key Takeaways

Fashion and e-commerce companies can more effectively manage and utilize 3D assets by storing them in a DAM system for virtual store experiences, virtual try-ons, and even as NFTs. The possibilities for using 3D assets in the fashion and e-commerce industries will only grow as technology advances.

To wrap up this two-part series, here are some final thoughts on putting a DAM system at the heart of your 3D content's digital supply chain. We've seen the main advantages, but here are three key points to remember:

• Brands can streamline their production process, reduce errors, and increase efficiency by managing and distributing 3D assets.
• By centralizing 3D assets, professionals can ensure consistency in branding across all channels and provide consumers with a seamless brand experience.
• As the fashion industry increasingly relies on 3D technology, it's critical for brands to stay current on the latest tools and techniques.
  
  
  

  Actionable Items to Kick Start:

• Consider purchasing a DAM system designed specifically for 3D asset management and distribution. There aren't many that can scale with you and support 3D workflows, so it's important to partner with an organization that can help integrate it into your system. 
• It is critical to ensure that all employees are properly trained on the DAM system and understand the significance of proper 3D asset management.
• To ensure that all 3D assets are easily accessible and up to date, brands should establish best practices for naming conventions, file organization, and version control.
• Brands can ensure that all 3D assets are used consistently across all channels and platforms by collaborating with other departments. The DAM should not be limited to the production or marketing teams but should include everyone in the value chain.

For more info on the benefits of integrating a DAM system, check out our previous blog: 

About the Author
Genus guest blogger Matt Astarita specializes in Product Management at Hyland's Nuxeo. Matt is passionate about creating digital products that drive innovation and add value to people's lives. Throughout his career, he has developed a deep understanding of the product development process and continues to hone his skills in identifying market needs, conducting market research, and creating strategic product roadmaps. Connect with Matt on LinkedIn!

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